Troop is a luxury hair care brand directed to men audience, which origins rely on the military and patriotic elements as a metaphor of strength and manhood.

A firm representation of colors and elements of the U.S. ARMY is present on this carefully crafted design. The colors are associated to a strong patriotic statement and masculinity. Minimalistic designs that refer to the ARMY rank structure and insignia this design alludes to those who are true leaders.